Install Facebook Pixel For Retargeting Remarketing

Install Facebook Pixel For Retargeting Remarketing Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now! Install Facebook Pixel Conversion On Your Website For Retargeting And Remarketing Updated On 31/01/2016 Author : Pradeep Kumar Topic : Facebook Short URL : http://hbb.me/20zNcyB CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlog A client of mine asked me whether Facebook Pixel is like a Cookie, I guess I can say Yes. Its more or less the same way it processes the whole thing. It tracks what happens and why it happens. Now lets see why you need to create and install Facebook Pixel conversion on your website. Why You Should Use Facebook Pixel? You can use Facebook Pixel (Updated Conversion Tracking Pixel) for measuring, optimizing and building audiences for your ad campaigns. Facebook Pixel = Conversion Pixel + Custom Audience. Facebook will soon remove conversion tracking pixel this year and its time to say Hi to Facebook Pixel. You can now use this for conversion tracking, optimizing ads, retargeting and remarketing. I personally use this for building custom audience from our blog for Facebook Retargeting. I want to understand our blog/website audience for better conversion. We spent a lot on Facebook Ads for our blog network and its good to see the ROI in this way. HAVING A WEBSITE? HAVING A FACEBOOK PAGE? CHECK THIS THEN: Increase Your Website’s Brand Awareness With Your Facebook Page Create Facebook Pixel Conversion Go to Facebook Ads Manager, click on Tools > Pixels to create a tracking Pixel. Give a related name for your Pixel, since Ill be implementing this on our blog HBB, I decided to go with HBB Pixel. Read and Agree to the Facebook Pixel Terms, then click on the button Create Pixel. Thats it. You have created your Facebook Pixel for Retargeting and Remarketing, its ready now to implement. So you have two options here, if you are geeky enough to edit your website theme then click on the Install Pixel Now button and youll see the Pixel code (JavaScript code). Or if you are not willing to take a small risk, feel free to click on the Email Pixel Code button and youll get an option to email this to the concerned people, say your website developer or a friend perhaps? Install Facebook Pixel Conversion Installing this is very easy to be honest, just like you do the Google Analytics thing or Google Webmaster Tools (now Search Console) verification thing. So anyways, copy the Pixel Code and paste it between the head and /head tags in your website code. You can also find your unique Facebook Pixel ID here. Its just a bunch of numbers, itll be used in your tracking code. You should only use one Conversion Pixel code for each page on your website where you want to track the conversions. .IRPP_button , .IRPP_button .postImageUrl , .IRPP_button .centered-text-area { min-height: 86px; position: relative; } .IRPP_button , .IRPP_button:hover , .IRPP_button:visited , .IRPP_button:active { border:0!important; } .IRPP_button { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #3498DB; } .IRPP_button:active , .IRPP_button:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .IRPP_button .postImageUrl { background-position: center; background-size: cover; float: right; margin: 0; padding: 0; width: 30%; } .IRPP_button .centered-text-area { float: left; width: 70%; padding:0; margin:0; } .IRPP_button .ctaText { border-bottom: 0 solid #fff; color: inherit; font-size: 13px; font-weight: bold; letter-spacing: .125em; margin: 0; padding: 0; } .IRPP_button .postTitle { color: #ECF0F1; font-size: 16px; fon t-weight: 600; margin: 0; padding: 0; width: 100%; } .IRPP_button .ctaButton { background: #ECF0F1; color: inherit; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; margin: 18px 14px 18px 14px; moz-border-radius: 3px; padding: 12px 0; text-align: center; text-decoration: none; text-shadow: none; webkit-border-radius: 3px; width: 80px; position: absolute; } .IRPP_button:hover .ctaButton { background: #e6e6e6; } .IRPP_button .centered-text { display: table; height: 86px; padding:0; margin:0; padding-left: 108px!important; top: 0; } .IRPP_button .IRPP_button-content { display: table-cell; margin: 0; padding: 0; padding-right: 10px; position: relative; vertical-align: middle; width: 100%; } .IRPP_button:after { content: "; display: block; clear: both; } READFacebook Link Previews Not Working Properly? Try This Then! If you are running a WordPress blog, then its pretty easy, go to Appearance > Editor and check out header.php file. This is the most common file for head tags. Facebook Pixel And Custom Audiences If you are done with the Facebook Pixel installation, then we have another small tip for you. Creating Custom Audiences for your brand will help you a lot during Facebook remarketing. By this, you can avoid fake audiences and focus on the people you have already encountered during your Facebook Ads experience. Now lets start building. Go to Facebook Ads Manager, click on Tools > Audiences. Then under the Create Audience section, select Custom Audience. Now you have to choose the type of audience you want to create on Facebook. You have Customer List, Website Traffic or App Activity. Since we are sharing this tutorial on a blog, Ill go with the second option Website Traffic. If you want to grab customer details or improve your app, then you can proceed with the 1st or 3rd option later. Since we are just going to experiment with this at the moment, well keep the default options. You have three options here: 1. Website Traffic (Anyone who visits your website) 2. In the Last (30 days + include past website traffic) 3. Audience Name (Just give your Business name + add a description) Thats all. Now click on the Create Audience button. You can mix these options when you get time and see the results. Now whenever you are running a Facebook Ad (or Boost) you can use this Conversion Pixel for better tracking. You can find it under Tracking Conversions. A conversion-tracking pixel is a small piece of code that lets you keep track of conversions, such as purchases and sign-ups, on your website. Likewise, you can use the custom audience you created for Facebook Pixel in your upcoming Ad Campaigns. We are experimenting a lot with this awesome Pixel conversion thing, well surely update this post further with all our results and suggestions. Itll take just around 10 minutes maximum to create and install Facebook Pixel, so do give it a try and let us know your feedback in the comments below. Also, if you have any issues configuring this, we are here to help you out. ARE YOU SURE YOU ARE NOT MAKING THESE SILLY MISTAKES?: 5 Deadly Facebook Marketing Mistakes That Can Kill Your Business